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Posts Tagged ‘ consumer trends ’

I Am Indignant!: Why Am I Forced to Buy Media on the Internet?

When I was a small child relishing the miracle of my family’s brand new VCR, we would all pile into the car and go to the video rental place. I learned the pleasures of browsing the shelves, looking at titles and poster art, debating whether we should get a comedy or action movie based on what we felt like watching at the time. It was a social activity. As an adult, I still enjoyed roaming from one genre section to another thinking about what kind of mood I was in and whether it was more conducive to an indie thriller that I’d heard was really good or the romantic comedy that I already knew I liked. Or maybe something else entirely would catch my eye and be the perfect choice even though I hadn’t known it existed before. Or feeling indecisive, I could just ask the film geek at the desk for a recommendation. The options were endless.